讲座预告 | 移动应用时代下营销定位的客户保留问题

天津大学管理与经济学部
2019-01-19 16:58 浏览量: 4312
Walking a Fine Line: Customer Retention in Mobile App Targeting移动应用时代下营销定位的客户保留问题

座时间:1月21日(周一)10:00

讲座地点25教学楼A座三层B教室

主讲人:郝心颖

主讲人简介

Xinying Hao is a doctoral candidate inMarketing at the University of Texas at Austin. She received a B.S. in Mathematics and Applied Mathematics from Zhejiang University, China in 2013.Xinying has also worked as a part-time website designer by user-centered analysis. Her research interests lie in big data research related to digital targeting, online advertising, and on-demand economy. Methodologically, she is passionate about employing Bayesian estimation and leveraging machine learning to realize Artificial Empathy in unstructured data.

讲座摘要

We address a common pitfalllargely neglected in mobile app management:

图文编辑 / 高靖雯

编辑:

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