讲座名称：MarketingApplicationofElectronicWord-of-mouth（eWOM）onSocialMedia

(社群网路口碑之营销应用)

报告人：美国长岛大学教授张东隆（博士）

时间：12月16日（周三）上午10:00—11:30

地点：经管学院四楼多媒体教室

主讲人简介：

Dr.Tung-lungStevenChangisProfessorandChairofMarketingandInternationalBusinessDepartmentatLIU-Post.HehastaughtMBAprogramsattheheadquartersofNorthropGrumman，Olympus，MotorolaandVerizonaswellasIMBA/EMBAinSwitzerland，theUS，ChinaandTaiwan.Hehasconductedseminarsatvariouslocations，includingBeijing，Chengdu，Nanjing，Shanghai，Taipei，London，Miami，NewYorkandtheHeadquartersofWTOinGeneva.Dr.ChangisaboardmemberofNewJerseyCityUniversityBoardofTrustees.HewastheformerpresidentoftheChineseAmericanAcademicandProfessionalSocietyandamemberoftheNewJerseyStateExportFinanceCompanyAdvisoryCouncil.HepreviouslyservedasamanagementadvisortotheMinistryofEconomicAffairsofTaiwan.HeisaFulbrightScholarandtherecipientofDavidNewtonAwardforExcellenceinTeaching，UnitedNationsDevelopmentProgramGrant，EliteGrant，TaiwanFellowshipGrant，KellerGrantsandCIBEARFacultyScholarshipAwards，amongothers.Dr.Changhascenteredhisresearchonthedevelopmentofmarketingandglobalexpansionstrategywithmanagerialimplicationsformultinationalcorporations.HealsopublishedpapersintheareasofFDIandinternationaltechnologydiffusion.HisresearchhasappearedinJournalofWorldBusiness（SSCI），InternationalMarketingReview（SSCI），DecisionSupportSystems（SSCI），TechnologicalForecastingandSocialChange（SSCI），JournalofGlobalInformationManagement（SSCI），etc.

欢迎广大MBA学员届时参加。