SHUMBA经济与管理前沿专题系列（Lecture Series of Economics and Management Frontier Study，简称LSEM）邀请来自业界的专家，分享行业洞察、最佳实践与经验智慧，本期嘉宾预告：五次提名奥斯卡、多次获奖的爱尔兰动画公司Cartoon Saloon，董事总经理Gerry本周日上线与MBA分享，如何在快速变化的娱乐产业中，坚持打磨剧本手绘动画，并取得市场认可和商业成功。SHUMBA参与了cartoon saloon进入中国市场的咨询项目，助力其电影进入中国院线，mba学生项目团队也受邀前往爱尔兰工作室进行了交流。

Gerry Shirren

Managing Director Cartoon Saloon

Although an accountant by profession (FCCA), I have been an executive and private company owner in the media industry for the past 30 years. Most recently and since 2012, I have been Managing Director of Cartoon Saloon, one of Europe’s preeminent animation studios based in Ireland. Prior to this I was with a number of media companies in the US and also was the owner of an animation production studio in Ireland.Cartoon Saloon, based in Kilkenny Ireland is one of Europe’s best know animation studios that develops, produced and exploits original animated audio-visual content. It produces feature films for cinema, TV series and experimental short films and the studio is most know for the fact that all of its feature films and one of its short films have been nominated for Academy Awards (Oscars). The studio has been the winner of major awards from the Shanghai International Film Festival and China’s International Cartoon and Animation Festival in Hangzhou and we also have participated in both events as awards jury members and in providing keynote talks.With 5 Oscar nominations and many many other awards for the uniqueness of its work, Cartoon Saloon is best know for the craft in its ‘hand drawn’ animation style with films like The Secret of Kells, Song of the Sea, The Breadwinner and Wolfwalkers and with its latest film, My Fathers Dragon launching later this year and all of which except The Secret of Kells have been released in the cinema and on streaming services in China. Its best-known TV shows include Puffin Rock, the pre-school show of two seasons which is available for viewing on Tencent and has a Puffin Rock feature film releasing in the first quarter of next year.Cartoon Saloon also co-owns Lighthouse Studios also in Kilkenny, Ireland (co-owned with Mercury Filmworks from Canada) and this studios specializes in third party animations service work, most notably the recent Cup Head TV series and the recently released Bobs Burgers feature film. Together these studios employ over 500 artists and technicians.Time and Venue：

Time : 17:00-18:30, Jun. 12th, 2022

Venue: Online

Topic：

Cartoon Saloon

– A Creative Enterprise –Running a slow-moving

creative enterprise business in the fast-changing

world of entertainment

How to create value and profit in a creative enterprise

Main Headings:

1. Brief Introduction of the Cartoon Saloon Company

1.1. History of the last 20 years

1.2. Critical points along the way

1.3. ‘Overnight Success’ after the first 10 years

1.4. The second 10 years

2. What is a Creative Enterprise?

2.1. The nature of a creative industry business

2.2. What drives creativity

2.3. The challenges of managing a creative workforce

3. How is it different to the regular business?

3.1. The Profit versus the Creative Drivers

4. How is success defined?

4.1. Measuring success

4.2. Non-monetary factors

4.3. Managing creative ambition

5. What is the value proposition?

5.1. Creating a Business Model

5.2. Managing costs

5.3. Turning Creativity into Value

6. The Cartoon Saloon business model

6.1. Recent Successes

6.2. What’s the next 5 year plan for Cartoon Saloon

供稿人：李诗琪

THE END

上海大学MBA教育管理中心与管理教育研究院（“SHU MBA”）自2004年开办以来，经过十余年的发展、沉淀与总结，开拓了独一无二的“全融教育”之路，致力于打造适应市场环境的MBA精英人才。

SHU MBA 办学理念

培养全面发展、可相信与可共事的Global Local人才

SHU MBA 2025愿景

走进世界、走进产业；提供具有贡献与影响力的一流研究生商学院教育

SHU MBA 特色之路 ——“全融教育”：WholEco-GloCal

全：全面发展，全人教育；融：国际本土融合，东西方融合，知识智慧融合， ECO资源融合；

SHU MBA致力于培养：全面发展的复合型人才、全球本土融合的国际化人才、知识智慧融合的实践型人才，并汇聚来自学校（Education）、政府社区（Community)、企业机构（Organization）的ECO资源共同参与实现人才培养目标。

Why do you study in SHU MBA?

1、高质量的MBA教学：AMBA国际认证；全国MBA教指委高校评估小组综合得分第一

2、雄厚的师资实力：汇聚海内外顶尖名师

3、360°的国际交流机会：海外访学、学生交换、国际双学位

4、丰富的社会资源：2000+企业合作、300+企业导师

编辑：梁萍