喜报 | 上外管院MBA学子荣获“2020年度上海MBA优秀学位论文奖”

上海外国语大学MBA
2022-05-19 浏览量: 1600

近日,“2020年度上海MBA优秀学位论文”评选结果揭晓。经各培养单位择优推荐、专家评审打分、上海MBA教指委主任委员会审议,共授予33人的学位论文“上海MBA优秀学位论文奖”,授予41人的学位论文“上海MBA优秀学位论文提名奖”。

其中,上外管院MBA学子获奖名单如下:

2020年度上海MBA优秀学位论文奖

2020年度上海MBA优秀学位论文提名奖

冯晶,2017级MBA PT2班学生

现任职位:柯尼卡美能达营销咨询有限公司,亚太区客户解决方案总经理

指导教师:罗莉娟

论文题目:《新零售时代的NSH服装数字化营销策略》

研究内容:随着中国经济的快速发展以及产业分工上的进一步细化,具有线上线下深度融合、全渠道营销、智能化体验、零库存管理、精准化服务等特点的新零售时代随之而来。本论文以NSH服装定制公司为研究对象,在对数字化营销、新零售等前沿文献及理论进行分析的基础上,重点对该公司所处的宏观环境、行业环境以及营销现状进行了剖析,从而发现公司在定制服装营销中存在的四个题,并分别对其成因进行了解构。论文重点从产品、服务过程、用户体验、网络营销方式等方面提出具体的营销策略,并提出了保障机制使得这些数字化策略得以顺利落地。

获奖感言:十分荣幸可以获得2020年度上海MBA优秀学位论文,论文写作的经历也锻炼了我认真钻研的精神,我也正将其运用在职场中。回顾我在上外MBA的学习生涯,感恩在这里发生的一切。感谢罗莉娟老师的辅导,感谢上外所有老师和同学的指导和帮助,在这个大家庭中,我很快乐。这段美妙的学习体验,是我未来学习工作的精神力量,指引着我前行的每一站。感谢上外,铭记收获,砥砺前行!我也希望母校和MBA项目越办越好,为祖国培养出更多卓越的商界精英。

导师感言:听闻冯晶同学获得上海市优秀论文,我倍感欣喜。MBA论文写作是个不断打磨优化的过程,也是一种自我思维提升与修炼的历程,每一篇优秀论文都饱含着同学们辛苦的汗水和心血。上外MBA中心鼓励论文选题与专业实践结合,既强调理论联系实际,学以致用,同时也锻炼同学们发现问题、分析问题和解决问题的能力。我非常感谢上海外国语大学管理学院,这里不但有智慧优秀的前辈和同事,也有热情洋溢、努力上进的学生,这一切让我很快乐。期待更多怀揣梦想、追求卓越的有志青年,加入上外MBA大家庭!未来,我们一起创造!

Luca Antonietti,2018IMBA学生

指导教师:陈新力

论文题目:The Strategy for the European Expansion of EQUES Technology Co., Limited

研究内容:The project gives the opportunity to pursue a concrete expansion model with a reduced impact on the business continuity of a Shanghainese firm operating in the sector of Home Automation Security. The project analyses the main challenges that the Chinese startup will face in entering the European market.

获奖感言:The secret of the effectiveness of the thesis is due to my personal curiosity to visit directly and make contact with Chinese companies. SISU has supported my desire to experience this new world at every single stage. The high-tech market needs the highest degree of innovation and this represents one of the key challenges of the Chinese economy. In fact, the cost advantage cannot be the unique differential factor of this industry and the saving of manufacturing costs is, of course, an important aspect but it is impossible to build up the competitive advantage for winning the global market challenges founding the business exclusively on that. I wanted to combine the best existing scientific literature with daily business practice. The result was phenomenal and exceeded all expectations. I am sure I have made a contribution in the industrial development of companies that would like to attack the global market without losing their position in China. The advice I would like to provide is to always maintain one\'s intellectual restlessness to put it at the service of a greater dream. It is important to cross the coldness of economic analysis with the commitment of those who want to overcome every situation with sacrifice and commitment. This applies to everyone. I express my gratitude to all those who have helped me in this complex and satisfying path.

导师感言:The topic of this study, which is dedicated to the expansion in the European market of Eques, a Chinese firm leader in the Home Automation Security sector, has demonstrated a critical awareness of practical issues in management. Based on accurate analysis, the author proposed strategic suggestions responding to real business management theme, while considering the impact on the business and its interaction with other parts of the organisation. The proposal has “contributed to launch the new independent brand ‘Smartcom Eques’ without losing control on the Chinese market which is the main operating scenario”, as stated in the abstract of the paper.

The research demonstrates an excellent combination between theory and practice, it has been diving deeply into business issues by using proper entry model theory, a wide range of business data and appropriate research methods. This paper has examined several different aspects that may influence the company’s expansion into European market, especially the cross-culture background and its impacts on the competencies that are required to global managers for a successful penetration into the target market. The ways to provide strategic solutions and the methodology has provided valuable references for Chinese businesses going into global market while still keeping its local market share.

编辑:刘蕊

(本文转载自上海外国语大学MBA ,如有侵权请电话联系13810995524)

* 文章为作者独立观点,不代表MBAChina立场。采编部邮箱:news@mbachina.com,欢迎交流与合作。

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