喜报 | 上外管院MBA学子荣获“2020年度上海MBA优秀学位论文奖”
论文题目：The Strategy for the European Expansion of EQUES Technology Co., Limited
研究内容：The project gives the opportunity to pursue a concrete expansion model with a reduced impact on the business continuity of a Shanghainese firm operating in the sector of Home Automation Security. The project analyses the main challenges that the Chinese startup will face in entering the European market.
获奖感言：The secret of the effectiveness of the thesis is due to my personal curiosity to visit directly and make contact with Chinese companies. SISU has supported my desire to experience this new world at every single stage. The high-tech market needs the highest degree of innovation and this represents one of the key challenges of the Chinese economy. In fact, the cost advantage cannot be the unique differential factor of this industry and the saving of manufacturing costs is, of course, an important aspect but it is impossible to build up the competitive advantage for winning the global market challenges founding the business exclusively on that. I wanted to combine the best existing scientific literature with daily business practice. The result was phenomenal and exceeded all expectations. I am sure I have made a contribution in the industrial development of companies that would like to attack the global market without losing their position in China. The advice I would like to provide is to always maintain one\'s intellectual restlessness to put it at the service of a greater dream. It is important to cross the coldness of economic analysis with the commitment of those who want to overcome every situation with sacrifice and commitment. This applies to everyone. I express my gratitude to all those who have helped me in this complex and satisfying path.
导师感言：The topic of this study, which is dedicated to the expansion in the European market of Eques, a Chinese firm leader in the Home Automation Security sector, has demonstrated a critical awareness of practical issues in management. Based on accurate analysis, the author proposed strategic suggestions responding to real business management theme, while considering the impact on the business and its interaction with other parts of the organisation. The proposal has “contributed to launch the new independent brand ‘Smartcom Eques’ without losing control on the Chinese market which is the main operating scenario”, as stated in the abstract of the paper.
The research demonstrates an excellent combination between theory and practice, it has been diving deeply into business issues by using proper entry model theory, a wide range of business data and appropriate research methods. This paper has examined several different aspects that may influence the company’s expansion into European market, especially the cross-culture background and its impacts on the competencies that are required to global managers for a successful penetration into the target market. The ways to provide strategic solutions and the methodology has provided valuable references for Chinese businesses going into global market while still keeping its local market share.