SHUMBA经济与管理前沿专题系列（Lecture Series of Economics and Management Frontier Study，简称LSEM）邀请来自业界的专家，分享行业洞察、最佳实践与经验智慧，本期嘉宾预告：Sikandar Ali Qalati，在教育和研究领域拥有出色的教育资历和实践经验。

Sikandar Ali Qalati

Dr. / Associate professor

A motivated Associate Professor with excellent educational credentials and hands-on experience in activities/event management, education, and research field. Skilled at performing quality control and managing several projects. Creates, develops, and fine-tunes various experimental study designs. Demonstrate excellent problem-solving skills with a keen eye for details; collaborate with faculty and students across different departments to conduct interdisciplinary research. Superb facilitator thrives in making maximum use of managerial, interpersonal, communication, presentation, and persuasive abilities, to conduct training programs and organize high-end professional courses.

Time and Venue：

Time : 17:00-18:30, July. 10th, 2022

Venue: Online

Topic：Social media used by small and medium-sized enterprisesIncreasing globalization and rapid digitization across industries have led to greater international competition. Furthermore, the emergence of new innovations has created both challenges and opportunities for small and medium-sized enterprises (SMEs). SMEs have recently been attracted to social media applications to reach a larger audience, improve their relationship with potential customers, and retain existing customers.Although, SMEs are employing over 80% labor force and represent 90% of businesses, globally. Typically, in emerging countries, SMEs suffer from a lack of funding and potential opportunities for further growth, globalization, and technology usage, as well as other resources. Additionally, some SME owners avoid technology adoption due to a lack of training, and the fact that many forms of social media exist on how to engage with them. Further, due to the COVID-19 pandemic, globally SMEs have been more affected than large organizations, experiencing interruptions in supply chains, human mobility restrictions, large decreases in capacity utilization and customer demand for products and services, and a reduction in labor supply, and self-isolation.Nowadays, SMEs can adopt social media because of its low cost, technical manageability and ease of use, and its ability to connect with many potential consumers. In addition, social media is a popular choice for SMEs because it enables clear communication, allowing firms to understand customer needs and respond competently and proactively to these needs. Besides, social media is also a comparatively inexpensive choice for analytics, conversion tracking, content management, automated publishing, and customer targeting. There are several other benefits of social media use such as it provides broader reach via brand engagement, access to global markets through a virtual environment, and appeals to the SMEs’ executives in relation to visualizing and considering the distance, time, and geographic locations. Furthermore, social media usage by SMEs is regarded as crucial in entrepreneurship and business studies. It also enables SMEs to maintain their competitive position by strengthening customer relationships, with a positive impact on sales performance.

上海大学MBA教育管理中心与管理教育研究院（“SHU MBA”）自2004年开办以来，经过十余年的发展、沉淀与总结，开拓了独一无二的“全融教育”之路，致力于打造适应市场环境的MBA精英人才。

SHU MBA 办学理念

培养全面发展、可相信与可共事的Global Local人才

SHU MBA 2025愿景

走进世界、走进产业；提供具有贡献与影响力的一流研究生商学院教育

SHU MBA 特色之路 ——“全融教育”：WholEco-GloCal

全：全面发展，全人教育；融：国际本土融合，东西方融合，知识智慧融合， ECO资源融合；

SHU MBA致力于培养：全面发展的复合型人才、全球本土融合的国际化人才、知识智慧融合的实践型人才，并汇聚来自学校（Education）、政府社区（Community)、企业机构（Organization）的ECO资源共同参与实现人才培养目标。

Why do you study in SHU MBA?

1、高质量的MBA教学：AMBA国际认证；全国MBA教指委高校评估小组综合得分第一

2、雄厚的师资实力：汇聚海内外顶尖名师

3、360°的国际交流机会：海外访学、学生交换、国际双学位

4、丰富的社会资源：2000+企业合作、300+企业导师