第四届上海财经大学营销管理国际研讨会

The 4th SUFE Marketing Symposium (2019)

2019年6月1-2日

June 1 -2,2019

上海财经大学商学院

College of Business

Shanghai University of Finance and Economics

地点：上海财经大学商学院武东路校区206室

Venue: College of Business, Room 206

Program Committee

YongLiu(Co-Chair)

Eller Professor of Marketing, University of Arizona

Qi Sun (Co-Chair)

Associate Professor of Marketing, Shanghai University of Finance and Economics

Invited Speakers

(in alphabetical order)

Xinying Hao

Assistant Professor of Marketing, University of Arizona

Shibo Li

John R. Gibbs Professor of Marketing, Indiana University

Peggy J. Liu

Assistant Professor of Marketing, University of Pittsburg

Echo Wen Wan

Professor of Marketing, The University of Hong Kong

Sha Yang

Ernest Hahn Professor of Marketing,University of Southern California

Rui (Juliet) Zhu

Professor of Marketing, Cheung Kong Graduate School of Business

Yi Zhu

Associate Professor of Marketing, Marry and Jim Lawrence Fellow, University of Minnesota

Program

June 1, 2019, Saturday

8:30—8:50

Registration

8:50 — 9:00

Opening Remarks and Introduction

Session 1

9:00 — 9:45

Rui (Juliet) Zhu

How Smartphone Addiction Affects Adolescent Students’ Work Engagement and Psychological Well-Being

9:45 — 10:30

Peggy J. Liu

Mindful Matching: Ordinal versus Nominal Attributes

10:30 — 10:50

Break

10:50 —11:35

Echo Wen Wan

The Influence of Brand Anthropomorphism on Multi-Product Choice

12:00 — 13:30

Lunch

June 1, 2019, Saturday

Session 2

14:00 — 14:45

Sha Yang

Can Reviews Help Consumers Get a Better Deal? Understanding the Dual Impact of Reviews on Consumer Product Choice

14:45— 15:30

Shibo Li

From Free to Paid: Testing Monetization Strategies for a Free Mobile App

15:30 — 16:00

Break

16:00 —16:45

LiJi

(PhD Student, SUFE)

Branding Cultural Products in International Markets: Evidence from Hollywood Movies in China

17:30 —

Dinner

June 2, 2019, Sunday

Session 3

9:00 — 9:45

YiZhu

Prominent Retailer and Price Search

9:45 — 10:30

Xinying Hao

Walking a Fine Line: Customer Retention in Mobile App Targeting

10:30 — 11:30

Discussion and Q&A with Junior Faculty and PhD Students

12:00 —

Adjourn and Lunch

上海财经大学市场营销系现有教授3名，副教授8名，助理教授2名。主要研究领域包括营销模型、营销战略、以及消费者行为。市场营销系以卓越的教学科研水平为发展目标、努力打造创新的人才培养模式，建设一流的课程体系，产出具有国际影响力的高水平科研成果。

市场营销系具有国内一流的师资队伍和科研水平。近三年来，市场营销系教师在Journal of Marketing Research、Journal of Consumer Research、Marketing Science、Management Science、International Economic Review、Journal of Personality and Social Psychology、Production and Operations Management、International Journal of Research in Marketing、Journal of Consumer Psychology、Research Policy、以及《管理世界》等囯际国内一流营销学、管理学、经济学和心理学期刊上发表了十余篇论文。同时，市场营销系教师近五年来共主持12项国家自然科学基金项目。

市场营销系拥有先进的课程和教学体系，具有国内领先的课程和教学建设成果。市场营销学本科三大核心专业课程《市场营销学》、《消费者行为学》、以及《市场调研》先后获得国家级精品课程项目1项、教育部产学合作协同育人项目1项、上海市重点课程项目3项、上海市精品课程项目2项、以及上海市全英语示范课程项目1项。

责任编辑 |陈薇