IE Lecture | Fernando Cortinas教授:多极世界的全球竞争——从马可·波罗到“一带一路”看丝路精神再现

上海外国语大学国际工商管理学院
2017-05-12 00:00 浏览量: 3323

在全球化的背景下,管理者将世界视为一个市场。全球市场的多样性使跨境营销成为一项艰巨而复杂的任务,那么,该如何应对全球化的市场呢?从MarcoPolo的游记故事到今日热议的一带一路,如何解读和传承丝路精神呢?

515日(周一),上外MBA中心特邀西班牙IE商学院的教授FernandoCortinas为同学们作"GlobalCompetitioninaMultipolarWorld:RediscoveringtheSpiritoftheSilkRoadfromMarcoPolototheOBORInitiative"的主题演讲。

讲座安排

讲座主题:

多极世界的全球竞争:从马可·波罗到“一带一路”看丝路精神再现

GlobalCompetitioninaMultipolarWorld:RediscoveringtheSpiritoftheSilkRoadfromMarcoPolototheOBORInitiative

讲座时间:

2017年5月15日(周一)14:30-16:30

Monday,May15th,from14:30to16:30

讲座地点:

上海外国语大学虹口校区(大连西路550号)

MBA案例教室

SISUHongKouCampus,550WestDalianRoad

MBALectureRoom

报名方式:

在读学生:学生综合管理平台"activity"栏目

IMBA/MBAStudents:"StudentManagementSystem"-"activity"column

其他同学:微信回复"Competition+姓名+联系方式"报名

Others:Wechatreply"Competition+name+tel."toapply

讲座嘉宾

Prof.FernandoCortinas

FernandoCortinashasalmost25yearsofteachingexperience.HeisaHarvardMBA,whosesubstantialteachingexperienceismatchedbyadiversecorporatecareerpathrangingfromMcKinseytomanufacturingandtelecommunications.

AnhonorsgraduatefromtheCatholicUniversity,hespentfiveyearsinDeutscheBabcockGroup,workinginArgentinaandGermany.HehasaMastersandMBAfromHarvardBusinessSchool.AftergraduatinghebeganworkingatTelefónicaGroup.Since2014,hehasservedasDirectorofMarketDevelopmentatTelefonicaDigital,withresponsibilitiesformorethan20countriesinAmerica,AsiaandEurope.HealsoheldotherpositionswithinTelefonicaGroup,suchasCEOofKatalyxCatalogsandatTelefonicaB2B.

Hehasapassionforhistoryandinternationalmarketingandcontinuestotraveltheworld,"whenIteachinternationalmarketingIwanttoknowfirst-handwhatIamteachingisnotjustfrombooks".Hehasvisited90countrieswithhisjob,masterclassesandconsultingpractice.

HespeaksSpanish,English,Portuguese,ItalianandGerman.

AtIEBusinessSchool,hehasbeenteachingsince1992.Overthelast25yearshehastaughtdifferentcoursesinthefieldofmarketing,mainlyInternationalMarketing,MarketingStrategy&Planning,Marketing&NewTechnologies,andMarketingforTelco&DigitalBusiness.HeisalsoavisitingprofessoratotherUniversitiesinEurope,AfricaandLatinAmerica.

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