暨大MBA社交媒体营销研讨会

MBAChina 2015-01-26 浏览量: 1438
MBA中国网讯】此次研讨会由华南美国商会组织,着重讨论社交媒体营销。本次会议将回顾社交媒体营销过去的一些贡献和影响,并从专家对社交传媒营销的见解中得到重要启发。

Social Media Marketing    社交媒体营销


时间:2015年01月28日 14:00


地点:海珠区琶洲大道南8号广州国际采购中心1801室


Social Media Marketing:

  
“Three Lazy Monks and One Cruel War Lord - Social Media Research Answering the ‘Why’ Questions”

  
Time/时间:14:00-17:00, Jan 28th, 2015

  
Venue/地点:
AmCham Tower Suite 1801, Guangzhou International Sourcing Center

  
No.8 East Pazhou Avenue, Haizhu District

  
华南美国商会塔海珠区琶洲大道南8号广州国际采购中心1801室

  
Note: 1.Please take reservation via the system, 2.mainly in English, 3. don't dress casually,4. be punctural.

注意:1.必须通过系统预约,2. 讲座语言以英文为主,3. 勿穿着随意, 4.请勿迟到。

  
Topic Focus 焦点话题:

  
-Recent contributions of the social media marketing 社交媒体营销的贡献

  
-The future of the interdisciplinary studies related to social media 社交媒体的跨学科研究

  
-Panel discussions with Vincent Wang from Tencent 与腾讯高管Vincent Wang共同参与研讨会

  
Schedule流程:

  
14:00 Registration 签到

  
14:15 Opening remarks by AmCham President Harley 华南美国商会会长哈利开场致辞

  
14:30 Presentation by Professor Michael Zhang 香港科技大学博士Michael Zhang 演讲

  
16:00 Panel Discussion 专题讨论会

  
17:00 Conclusion 结束

  
主讲人/Speaker: Michael Zhang, Associate Professor

  
Hong Kong University of Science and Technology 香港科技大学 副教授

  
Panelist/专家组成员: Vincent Wang,Assistant General Manager

  
International business Group,Tencent 腾讯国际业务部 总经理助理

  
Introduction of the speaker:

  
Professor Michael Zhang is an Associate Professor of Information Systems, Business Statistics and Operations Management at the Hong Kong University of Science and Technology, and an affiliated faculty at MIT Center for Digital Business. He holds a PhD in Management from MIT Sloan School of Management, an MSc in Management, a BE in Computer Science and a BA in English from Tsinghua University. Before joining the academia, he worked as an analyst for an investment bank, and as an international marketing manager for a high-tech company. He holds a US patent, and started a social network company. Professor Zhang’s research interests are on issues related to creation, dissemination and processing of information in business and management contexts. His works study pricing of information goods, online word-of-mouth, online advertising, incentives of creation in open source and open content projects, and use of information in financial markets. His research has appeared in American Economic Review (AER), Management Science, Journal of Marketing (JM), MIS Quarterly (MISQ),Information Systems Research (ISR), Journal of MIS (JMIS), Decision Support Systems (DSS), and Journal of Interactive Marketing. He has also been actively involved in professional services, including serving as an Associate Editor for Information Systems Research, a Guest Associate Editor for MIS Quarterly, and a member of the editorial boards of Production and Operations Management and Electronic Commerce Research and Applications.

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