Call for papers for the 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing

(19 June 2013)

Colloquium theme: "Engagement in arts, heritage and social marketing".

About the Colloquium

The department of Marketing at Durham University Business School and the Academy of Marketing invite submissions to the 12th International Colloquium on Arts, Heritage, Non-Profit and Social Marketing. This Academy of Marketing event is designed to provide an interface between academics and reflective practitioners wanting to draw on the very latest theoretical and empirical non-profit, social and arts marketing research.

Colloquium theme

Whilst the Colloquium organisers welcome submissions on all aspects of arts, heritage, non-profit and social marketing (see below) the 2013 Colloquium has the theme: ‘Engagement in arts, heritage and social marketing’.

Whatever definition we take, engagement refers to commitment to an active relationship with a particular market offering; and also the level and type of interaction and involvement individuals undertake in their consumption situations. Just like any other consumption situation, cultural consumers’ consumption choices and experience are determined by many internal and external factors in arts, heritage and social marketing areas. Besides, no establishment can come to the forefront of society without engaging the public. Visibility needs effort. That is, in order to be visible, any entity needs not only to endeavour to make itself visually available to the public but also to insert an impact on the members of society. To achieve such a mission, cultural organisations most crucial task is to engage the public. With this in mind, the Colloquium organisers will especially welcome submissions that report the role of engagement in arts, heritage and social marketing.

Keynote Speakers

Prof. Christina Goulding, Keele University, UK
Dr Aliakbar Jafari, University of Strathclyde, UK

In addition to the Colloquium theme, we will be pleased to receive papers on all aspect of nonprofit, social and arts marketing. Both academic and practitioner papers are welcome on topics such as:

• Social marketing
• Arts, museum and heritage marketing
• Advertising and promotion for arts and nonprofit organisations
• Branding and positioning for arts and nonprofit organisations
• Cause-related marketing
• Campaigning
• Health Marketing
• Database marketing
• Fundraising and donor behaviour
• Co-creation of value
• Social entrepreneurship
• Place Marketing
• Ethical issues in relation to nonprofit, arts and heritage marketing
• Developments in marketing theory (including critical marketing theory) in the nonprofit domain
• Public policy
• New technology and nonprofit marketing
• Relationship marketing and relationship management programmes in the nonprofit or arts marketing area
• Audience development
• Organisation of the marketing function within nonprofit or arts organisations
• Corporate image, identity, and reputation issues within nonprofit or arts organisations
• Case studies of marketing strategies that have worked successfully

How to submit an abstract

Authors wishing to present a paper at the Colloquium should submit an abstract, which will be made available at the event. The deadline for submission of astracts is 15 July with decisions being made by 10 August 2013.

All submissions should have a cover sheet that includes the following information:

• Title of paper
• Contact person’s name, institutional affiliation, mailing address, telephone number and email.
• Names, institutional affiliations and email addresses of all other authors.

The abstract should be in English and between 750 and 1,500 words in length. A suggested approach would be to include an overview of the theoretical context, research objectives or questions, research methodology, main findings and conclusions. However we also welcome practitioner papers – the purpose of the abstract is to evaluate the quality and appropriateness of the paper to the intended audience.

Please send your submissions as a word document to Babak Taheri atbabak.taheri@durham.ac.uk

All submissions will be subject to a double-blind review process.

Participants are encouraged to draw on the feedback they receive at the Colloquium and to submit papers for consideration for publication in future editions of the International Journal of Nonprofit and Voluntary Sector Marketing (John Wiley), Arts Marketing: An International Journal (Emerald), or Social Marketing (Emerald).

Colloquium fee

The fee for the Colloquium will be £80 for members of the Academy of Marketing and £100 for others. Payment may be made by a cheque drawn on Durham University or through the University’s online payment system. Additional details of payment methods will be made available at a later date.